Harrison Ford gets his chest waxed to help save rainforests. The connection? When we lose forests in, let’s say, the Sierra Madre, or halfway around the world in the Amazon, we also get the full impact of it over here, in terms of carbon released into the atmosphere and its ensuing effects on the climate. Not to mention compromising the integrity of important ecological services such as water flow, air quality, and biodiversity (the future cancer drug might be in those forests, for all we know).

“Every bit of rainforest that gets ripped out over there,” he says, as the esthetician pats down a wax strip and then rips it off, “really hurts us over here.”

The slogan: Lost There, Felt Here. Simple, right?

It’s not just a sentimental attachment to trees, you know, that drives us environmentalists batty.