I love all this buzz surrounding the Eraserheads reunion concert. I first heard of it only yesterday from Don, who saw it in a blog post referring to a short Phil. Star article confirming the event.

Apparently there have been murmurs on blogs, forum threads and mailing lists about this concert for a week or so now, with confirmations coming in over the weekend. So now if you do a Google search of “eraserheads concert CCP,” you’ll find a lot of people going “Yes, it’s confirmed!” “Tama na ang blind item,” “I’m so excited!” complete with references to the band’s hits (You can bet your pwet I’ll do it again sometime for the money, It’s fine time, Tikman ang langit, Gusto mo bang sumama?).

Beyond the date and venue (August 30 at the CCP grounds), details are still sketchy right now. The concert is supposedly for free, tickets can be obtained by signing up on a website that will be announced in early August, a still-unidentified big company is sponsoring the event- and they have to be big, to be able to pull something like this off, especially if it’s indeed true that the band members are getting millions to appear in the one-night (45-minute?) event.

The marketing is so viral it’s brilliant.

People’s anticipation were stirred and built up, first in the blogosphere then transitioning to mainstream media; full information withheld to heighten anticipation; major sponsor is unidentified so now people are wondering who it is (San Miguel? Marlboro? umm, Chippy? ha ha); it’s going to be a MAD dash to get to those tickets.

Even I, of course, am joining the viral fun by posting this entry and putting all those links

Not that something like this would need an all-out viral marketing machinery. An Eraserheads one-time reunion concert is such a big thing that it really wouldn’t take much to get people all excited over it, and cheers to those who managed to pull it off, but still, all this anticipation and hush-hush excitement adds to the fun.

So now, everyone, please tell me when you get a sniff of that site where you can get tickets. Hmm, I wonder if there are special passes for the first x bloggers who wrote about it, and if there are, how far am I down the line?

This is supposed to be just a one-time deal, but next on the Eraserheads performance wishlist – a UP Centennial concert, exclusive to those with student numbers 90 to 99, ha ha.

image: photo of a page of the UP Centennial Planner